Golafjan

To empower rural youth—especially women—through digital ICT education, remote job readiness, and promotion of eco-friendly GI (Geographical Indication) products nationally and globally.

The Problems Being Tackled

1. Youth Unemployment

   • 3.94M total unemployed in Bangladesh.

   • Female graduate unemployment: 18.88% (higher than male counterparts).

2. Carbon Emissions

   • Projected to rise to 115M tonnes by 2030.

   • Urgent need for low-carbon economic solutions.

Three Zero Mission

1. Zero Net Carbon Emissions

2. Zero Wealth Concentration (Ending Poverty)

3. Zero Unemployment

Solutions

• Digital Skill Training: ICT, remote work, e-learning.

• Eco-Friendly Product Development: Promote and export Bangladeshi GI-tagged, eco-conscious goods.

• E-learning + E-commerce Platform: Train and create market access for products.

Team

• Jaouad Hasan – Founder & CEO; Digital Marketing Trainer across 48 districts.

• Jakia Sultana – Business Development Executive; Expert in market research & partnerships.

Market Potential

• E-Commerce Market (BD):

  • $8.05B in 2025 → $15.41B by 2029 (CAGR: 17.7%)

• E-Learning Market:

  • Multi-billion potential, driven by 45% youth aged 10–34.

Business Model

• Freemium Strategy: Free basic access + premium paid features.

• Platform Integration: Combines e-learning & e-commerce.

• Affordable Pricing: Competitive commissions & product pricing.

TAM-SAM-SOM (Digital Marketing Training Market)

• TAM: ৳10M – 10,000 students

• SAM: ৳5M – 5,000 reachable students

• SOM: ৳500K – 500 students in Year 1

Growth Plan with Oxfam’s Investment

• ৳1.5 lakh investment enables:

  • Platform launch

  • Subscriber goal: 100,000 in 1 year

  • Job creation: 100–1,000 employees

  • Goal to raise $1M investment

  • Create access to affordable digital products for 10,000+ customers

Impact ROI Highlights

• 50+ new jobs created

• 40–50% women included in workforce

• 20–40% income increase for workers

• Ethical supply chain (60–80%)

• Products made accessible to thousands

Path to Integration

1. Define objectives

2. Choose tech platform

3. Merge e-learning & e-commerce

4. Design UX, develop content, test & launch

5. Use analytics for continuous growth

Why Golafjan Matters

• Tackles education, employment, empowerment, and environment.

• Aligned with Oxfam’s mission for inclusive innovation and sustainable impact.

• Aims to be Bangladesh’s next big digital entrepreneurship platform.