SSO (Shoe Show Off) is a sustainable footwear brand based in Bangladesh, tackling three key issues: poor shoe quality, environmental waste, and youth unemployment—by producing eco-friendly, durable shoes while empowering skilled workers.

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The Problem

• Poor-quality shoes dominate the local market

• Leather and garment industry waste causes pollution

• Lack of employment for skilled, hands-on workers—especially youth

 

The Solution

• A shoe manufacturing factory that:

  • Creates high-quality, comfortable, and durable shoes

  • Repurposes waste materials (leather scraps, garment fabric)

  • Employs and trains local unemployed individuals, especially artisans

 

Market Opportunity

• Targeting middle to upper-class customers seeking quality and style

• The Bangladeshi footwear market is growing rapidly

• SSO aims to capture 5% of total market share

• Growing online/e-commerce trend increases accessibility

 

Business Model

1. Wholesale – Bulk sales to large retailers

2. Online Sales – Direct-to-consumer via Facebook, Instagram, and website

3. Brand Collaborations – Exclusive lines with fashion designers/brands

 

Go-To-Market Strategy

• Social Media Marketing (Facebook, Instagram, YouTube)

• Influencer Partnerships

• Local Fairs & Mall Pop-Ups

• Brand Collaborations

 

Competitive Edge

• Eco-friendly materials (upcycled waste)

• Products tailored for both mid- and high-income customers

• Strong handcrafted quality and community impact focus