ROKOMARI GHOROWA
Rokomari Ghorowa Ponno
Fresh, Ready-to-Cook Fish & Meat Delivered to Your Doorstep Cook Smart, Eat Fresh
​
The Problem
-
90% of consumers worry about hygiene in meat/fish
-
70% of online grocery orders exclude fish/meat
-
40% of perishables are stored unhygienically
-
25% of working families want ready-to-cook meals
-
Time-starved urban families struggle with daily meal prep
The Solution
A pre-order based platform that delivers:
-
Farm-to-table freshness
-
Hygienic, pre-marinated & pre-cut options
-
Personalized orders
-
Efficient delivery directly from farms/fisheries
Market Opportunity
-
TAM: BDT 52.87 Billion
-
SAM: BDT 13.22 Billion
-
SOM: BDT 66.1 Million (0.5% of the market)
Traction & Metrics
-
3,078+ satisfied customers
-
Avg. Order Value (AOV): BDT 2,000
-
Customer Retention Rate: 50.9%
-
Customer Acquisition Cost (CAC): BDT 257
-
Net Profit Margin (NPM): 25%
-
Customer Lifetime Value (LTV): BDT 1.8 Million​​
Revenue Model
-
D2C via Facebook Commerce
-
Product-based markup (25% profit margin)
-
Planned Subscription Model for recurring income
Competitive Advantages
-
Pre-order customization
-
Lower prices (10–15% less than competitors)
-
Pre-cut/pre-marinated ready-to-cook meals
-
Farm-direct sourcing = quality + transparency
-
Minimal inventory waste = better cost control
Social & Economic Impact
-
Aligns with SDG 1 (Poverty Reduction) & SDG 12 (Sustainable Consumption)
-
SROI (Social Return on Investment): 2.7:1
-
Supporting 15+ farmers/fisheries, 6 direct jobs (goal: 15+)
-
Reducing food waste via supply chain optimization
Future Plans
-
Q1 2025: Launch Website
-
Q4 2025: Open Showroom
Meet the Team
-
Habiba Nasrin Toslima – Founder & CEO (4 yrs F-commerce)
-
Jahan Afroz – Co-founder & Ops Manager (3 yrs F-commerce)
Funding Ask
-
BDT 1.5 Lakh
-
Grow to 4,000 unique customers
-
Increase sales by 60%
-
Generate BDT 4 of social value per 1 BDT invested
-
Onboard 50+ more farmers/fishermen
-