A manufacturer of toiletries and construction admixtures focused on delivering high-quality, cost-effective hygiene and cleaning products tailored for the Bangladeshi market.

 

Business Origin

• Started from a casual conversation with a hospital cleaner about alternatives to Harpic.

• Began home-based production; due to rising demand, expanded to an office in Newmarket, Jashore, and a factory in Manirampur.

 

Products

• Toiletries: Toilet cleaner, handwash, detergent powder, clothing shampoo.

• Construction Admixture: Products not detailed, but part of the offering.

 

Customer-Centric Development

• Revised product formulations 3 times based on feedback from 50+ users.

• Positive feedback from Ibnsina Hospital staff, shop owners, and household users.

• Known for quality and affordability.

 

Business Model & Offers

• Direct Discounts via a wallet point system: customers earn more than they spend (e.g., 120 Tk wallet value for 100 Tk product).

• Aims to incentivize brand promotion by customers.

 

Financial Overview (Last Year)

• Revenue: Tk 30 lakh

• Gross Profit: Tk 10 lakh

• Net Profit: Tk 2.8 lakh

• Key Expenses: Salaries, utilities, transport, VAT/taxes

 

Social Context

• 18.7% of Bangladeshis live below the poverty line.

• Per capita loss from poor sanitation: Tk 2,072.

• Access to affordable hygiene is a critical need.

 

Social Impact Goals

1. Health & Hygiene Education:

   • Reached 20 schools/madrasahs in the last year.

   • Target: 400 institutions next year.

2. Economic Empowerment:

   • Jobs for women, youth, and marginalized groups.

   • Part-time work opportunities.

3. Social Justice & Inclusion:

   • Gender equality in hiring.

   • Mentorship for underprivileged individuals.

4. Disaster Resilience:

   • Supplying biosafety items to disaster-prone areas.

 

Scalability & Vision

• Uses a demand-driven model to minimize risks and maximize flexibility.

• Avoids large upfront capital like bigger brands.

• Continuous product improvement based on real-time feedback.

 

Funding Request

• Needs Tk 3 lakh to install a new production machine.

• Will self-finance Tk 1.5 lakh and seeks Tk 1.5 lakh investment from Oxfam.

• Aim: Expand distribution, improve worker wages by 60%, and scale product availability.Projected Impact

• Stronger partnerships with dealers (e.g., Ghori Detergent's depot with 147 dealers).

• Support underprivileged communities with affordable hygiene.

• Aligns with Oxfam, UNICEF, World Bank, WHO goals around public health and inclusion.

 

Contact

• Name: Riazul Islam, Managing Director

• Phone: +8801954660161