Mukto is a women-led, body-positive fashion brand from Bangladesh that champions size inclusivity, customization, and sustainable fashion. It’s not just a clothing line—it’s a movement for self-love, representation, and ethical style.

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The Problem

• Limited availability of plus-size or custom-fit clothing

• Social stigma and body shaming due to narrow beauty standards

• Rise in medical-related obesity and misrepresentation in fashion

• Gap in the market for inclusive, eco-conscious fashion

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The Solution

Mukto addresses these issues by:

• Offering customized clothing for XS to 4XL+

• Using upcycled, biodegradable, and eco-friendly materials

• Supporting fair-wage artisans and ethical production

• Promoting body positivity and fighting bullying through advocacy

 

Product Lines

• Western Budget-Friendly Wear: Jeans, shirts, tops, pants

• Premium Custom Collection: Tailored fits with artisan details

• Winter Wear: Sweaters, hoodies, cardigans

• Green Clothing: Recycled/upcycled with hand-painted elements

• Cultural Fusion: Clothes with quotes and identity elements

 

Target Audience

• Body-positive advocates

• Eco-conscious shoppers

• Trendsetters & early adopters

• Artisan product lovers

• Budget-conscious buyers

• Youth and campus communities

 

Traction & Impact

• 450+ pieces of clothing sold

• 1.3K+ member online community

• 10 stores created demand in Chittagong University

• 465 stories published

• Awards: Brac’s “Change-Maker,” Kuyasha-Utshob Best Seller, Swayong Campaign partner