Jutopia is on a mission to revive Bangladesh’s once-thriving jute industry by turning jute into sustainable, stylish, and modern products for a global market that craves eco-friendly alternatives.

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The Golden Past of Jute

• Once Bangladesh’s largest export (80% in the 1960s)

• Used in bags, ropes, carpets, and textiles

• Over 5,000 years of cultivation history

• Industry collapse due to plastic and lack of innovation

• Final state-owned jute mill shut down in 2020

The Problems

• Decline in global demand

• Plastic alternatives took over the market

• Jute farmers struggle with poverty due to low demand

• Lack of innovation and outdated designs in jute products

 

The JUTOPIA Solution

A digital-first brand reimagining jute for the modern era:

• Stylish, sustainable jute homeware, kitchenware, fashion, and packaging

• Easy online shopping with real-time updates and secure payments

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Market Opportunity

• Global jute bag market projected to hit $3.1B by 2030

• Plastic bans in 127+ countries fueling demand

• Sustainable fashion industry growing at 9.1% CAGR

• Gen Z: 70% prefer eco-conscious brands

 

TAM: $1.6B+
SAM: $240M+
SOM: $80M+

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Business Model

1. D2C – Website & social commerce (Instagram, Facebook)

2. B2B & Corporate Sales – Eco-packaging and branded jute merch

3. Exports – Europe, USA, and other sustainability-focused markets

 

Go-To-Market Strategy

• Influencer campaigns

• Social media marketing

• Partnerships with sustainable brands

• Retail pop-ups & eco-fairs

 

Goal: 100,000+ customers in first 3 years