GROCCII
Groccii
Groccii is a subscription-based meal delivery platform aimed at providing affordable, quality meals for students, professionals, and workers across Bangladesh—while empowering women entrepreneurs through home kitchens.
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Vision & Mission
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Vision: Become Bangladesh’s first go-to meal delivery service.
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Mission: Deliver healthy, home-cooked meals via subscription, while creating opportunities for women and home-based chefs.
The Problem
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Expensive, low-quality food for urban populations
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Limited options for daily, reliable meals
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Women/home cooks lack a platform to grow
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Gas infrastructure issues → reliance on costly gas bottles
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The Solution
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Subscription-Based Meals: Starting at BDT 2,000/month for one meal/day, BDT 4,000 for two
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Home Kitchen Platform: Women cook and earn from home
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Single Orders via App: Flexibility alongside subscriptions
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Local Vendor Partnerships: Ensures variety and quality
The Groccii App Suite
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Customer App – Subscriptions, payments, order tracking
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Chef/Kitchen App – Menu and order management
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Delivery App – Real-time tracking
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Admin Panel – Complete oversight
Tech Stack: Frontend (HTML/CSS/JS), Backend (PHP, DB), Mobile (Java)
Market Opportunity
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TAM: $800M
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SAM: $27M
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SOM: $2.7M
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Focused launch in Barisal → 56,600 target users
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Goal: Capture 1% (5,600 users) in Year 1
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Future expansion to Sylhet, Rajshahi, and more cities
Traction & Growth
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300 Subscribers
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20 Home Kitchens connected
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15–20% Profit margin
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Pilot in Barisal validated demand
Revenue Model
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Subscriptions: Monthly revenue from meal plans
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Commission: 10% per partner order
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Delivery Fees: Flat 10–20 BDT
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B2B Bulk Meals for institutions and partners
Impact So Far
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20,000+ home-cooked meals served
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25+ women chefs empowered (70% earned their first income through Groccii)
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35% increase in women's home-based earnings
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100% plastic-free delivery packaging
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Plans for 500+ women entrepreneurs and personalized diet plans by 2026
Why Groccii Stands Out
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Home-cooked authenticity over restaurants
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Health-focused & affordable over fast food
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Empowers women unlike typical food delivery apps
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The Team
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Mehedi Hasan (Founder/CEO) – Branding, marketing, and media experience
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Emam Hossain (Co-Founder/COO) – Ops and tech background
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Tafsir Ahmed (CMO) – Finance & marketing
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Arafatul Islam Akib (Advisor) – Founder of Startup Chattogram
Roadmap
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Q1 2025: Launch app, target 1,000+ users
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Q2–Q3 2025: Expand to new cities, 2,500+ users
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Q4 2025: Tech investment and partnerships
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Q1 2026: Scaling operations across Bangladesh
Funding Ask
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Total Ask: BDT 10 Lakh
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35% Marketing & Acquisition
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30% Home Kitchen Development
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30% Operations
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5% Partnership Development
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Offering: 10% equity for lead investor
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Milestone Use: Foundation + rapid scale-up