A fashion brand for modern, confident women, blending modest fashion, elegant design, and women’s empowerment. It aims to break stereotypes by offering customizable, stylish, yet modest clothing that reflects both identity and confidence.

 

The Problem

• Despite a $277B modest fashion market, many brands don’t align with the values, identities, and styles of modern women.

• 92% of modest fashion customers feel that current brands fail to represent them.

• Lack of integration between fashion and female empowerment in Bangladesh.

 

Solution

• Azmine fills this gap by merging modest fashion with social empowerment.

• Offers affordable, personalized, high-quality designs with social impact.

• Targets women aged 18–40 looking for stylish yet meaningful fashion.

 

Market Size

• TAM: 20M × ৳4,000 = ৳80B (Total Addressable Market)

• SAM: 500K × ৳2,000 = ৳1B (Serviceable Market in urban middle-class women)

 

Business Model

• Direct-to-Consumer: Via Instagram, Facebook, WhatsApp, Daraz.

• Boutique Partnerships: With modest fashion retailers.

• Custom & Limited-Edition Collections: For premium customers.

 

Traction & Growth

• 4,500+ customers served

• 5+ brand collaborations

• 40% repeat purchase rate

• 54,000+ social media followers

• 85% customer satisfaction

• 60% female workforce, enabling 20+ women

• Scaled from 2 to 6 staff

 

Financials

• Revenue (14 months): ৳2,695,941

• Net Profit: ৳367,523

• Gross Profit Margin: 30.54%

• Net Profit Margin: 13.63%

• ARPU (Revenue per customer): ৳1,170

• Customer Acquisition Cost (CAC): ৳190

 

Funding Ask

• ৳1.5 lakh needed for:

  • Marketing & Customer Acquisition – ৳75K

  • Inventory/Supply Chain – ৳30K

  • Office Improvement – ৳30K

  • Scaling Logistics/Team – ৳15K
    💼 ROI Projections:

• Business ROI: 1078%

• Social Impact ROI: 400%

 

1-Year Action Plan

• Reach 3,000+ customers

• Expand production

• Launch 5 new ethical production units

• Boost women’s average income by BDT 5,000–50,000/month

• Enhance digital presence and e-commerce operations

 

Social & Economic Impact

• Empowered 20+ women with jobs, training, and income growth

• Ethical fashion production with fair wages and dignity

• Strong focus on sustainability, equity, and inclusion

 

Competitive Edge

• Competes with both mass-market and designer brands

• Stands out through:

  • Empowerment-first branding

  • Affordable quality

  • Community-focused approach

 

Final Note

Azmine is not just a fashion label, it’s a movement toward ethical, empowering, and inclusive fashion. With your support, it can become a sustainable and impactful brand for Bangladesh and beyond.

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Contact: Kashpia Azmine
Email: kashpia.azmine@gmail.com
Website: www.azminee.com